2012 MTV Video Music Awards: 2nd Most Social TV Event of All Time!
Last night’s MTV Video Music Awards amassed an enormous 12.8 million social media comments, making it the second most social TV event of all time, behind the 54th Annual Grammy Awards (13.0M).
This year’s show had numerous social TV integrations: nomination announcements in August via Twitter, an online Twitter Tracker that showcased the moments and topics being discussed most, and even a live social vote for the “Most Share-Worthy Video,” which was won by One Direction.
On top of that, many of the stars encouraged the social conversation by live-Tweeting colorful commentary and behind-the-scenes pictures.
Here’s a little taste of what I’m bringing to the #vma tonight!instagr.am/p/PQGMcUQFnL/
— Alicia Keys (@aliciakeys) September 6, 2012
The biggest spike in social commentary of the night occurred during Frank Ocean‘s performance of “Thinkin Bout You.” Many viewers tweeted their adoration, and some questioned why he didn’t win more awards.
Dang, Frank Ocean gave me goosebumps with his performance of Thinkin’ Bout You.
— iBarry (@barryvernon24) September 7, 2012
Here’s the full social TV infographic: