You don’t have to be running for president to care about your online reputation. Almost everything you do online is easy to track, especially when you’re using social media sites. This infographic shows you how to manage your “e-reputation,” perhaps saving you some embarrassment, or even your career.
Gathered by digital marketing firm KBSD, it’s a treasure trove of tips, techniques and information about what companies and individuals are looking for inside your personal profiles and social information, and what you can do to show off your best side to those who might want to find out unflattering things about you. It’s not too late to protect yourself and polish up your online image.
So now that you’ve grown up (you have grown up, haven’t you?), this would be a good time to do a bit of backtracking, cleaning up those mistakes you made in the past as much as you can, and at the same time, keeping an eye on your online behavior so there won’t be anything to hide in the future.

Infographic courtesy KBSD, photo courtesy iStockphoto/Yuri Arcurs
More About: infographic, online reputation, Personal Data, social data



from Mashable! http://mashable.com/2011/11/02/protecting-your-online-reputation/?utm_source=...
The algorithms that surface content for us on Facebook and Google are miracles of modern programming. But Eli Pariser, author and chairman of the board at MoveOn.org, has concerns.
In March, Pariser gave a popular TED talk about “filter bubbles” — the idea that when search and social networks only serve us content that we “like,” we’re not seeing content we need. He cited examples where liberal-leaning Facebook friends only see fellow liberals in their “Top Stories,” or a frequent traveler only got tourism results when Googling “Egypt” in the midst of the Arab Spring.
As users increasingly get their news from curated social channels, this trend has the potential to isolate us and damage our world view.
At Friday’s Mashable Media Summit, Pariser offered some solutions, and focused on how human editors and algorithms can work together to get users clicking on content that matters.
7 Things That Personalization Algorithms Do Poorly
Pariser pointed out the critical things that social personalization gets wrong when it comes to content.
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Anticipation: If there’s a small story about a meeting of the Greek parliament today, a human editor could anticipate that stocks might tumble tomorrow. Algorithms are rarely good at making this kind of abstract correlation.
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Risk Taking: For an algorithm to be successful, it needs to be right most of the time. Suggestion engines almost always offer up “safe” content within a very narrow spectrum. Human editors have the will to take risks on content that might be wildly successful (or fail miserably).
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Big Picture: Algorithms seldom connect the dots between specs of content to form a big picture of current events. An editor can create a front page (today, a homepage) that shows the news of the day in context, and arranged by importance.
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Pairing: Human editors can draw you in with something “clicky” and get you to stick around by pairing that item with something of substance. This can be an art more than a science, which is why algorithms come up short.
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Social Importance: Algorithms are good at surfacing what’s popular but not necessarily what’s important. The war in Afghanistan may not be “likeable” or “clickable,” but a human editor can ensure that stories about it get seen.
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Mind-Blowingness: Pariser spoke about the Napoleon Dynamite problem on Netflix. Users either loved the movie (rated it five stars) or hated it (one star). Because the Netflix algorithm doesn’t like making risky recommendations, it often eschewed Napoleon from suggestion lists — even though people who like the movie really like the movie.
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Trust: People learn to trust good editors. If something seems boring or irrelevant but a trusted editor says it’s important, you’ll heed. Algorithms may never be so trustworthy.
How Do We Fix It?
In his talk, Pariser noted that nearly every major online media company and platform is moving toward some level of personalization. And why not? It drives clicks and engagement, which drives revenue.
But how can we create balance? For his book The Filter Bubble, Pariser asked the big platforms (Facebook, Google and Netflix, among others) about the difference between implicit and behavioral intent.
“In this era where we have data about everyone, do you trust behavioral data, or what people actually say they want?” he posed from the stage of the Media Summit. “If you don’t trust what users say they want, then users lose agency. You’re just sending them things they will click on.”
It’s clear the current platforms don’t get us there on their own. But by striking a balance between editors and code, Pariser thinks we can get the best of both worlds.
“The great thing about the Internet is that it’s a very malleable thing,” he said. “It’s not a medium, it’s a meta-medium.”
By hooking people with content users like and pairing it with content users need, editors can drive traffic and value simultaneously.
“How do we make hard news as irresistible as LOLcats? That is what news is competing with. We need to find new ways of packaging it,” Pariser asserted.
“The Internet can go either way. It can encapsulate us in a little bubble of our narrow interests, or it can connect us to new people and ways of thinking.” The latter is what we all hoped for, Pariser said. And his hybrid media strategy might be one way to save us from creating “a bubble of one.”
Media Summit 2011
 We had a packed house in attendance for this year's Media Summit. Click here to view this gallery.
Presenting Sponsor: AT&T
More About: eli pariser, journalism, mashable media summit, Media, News, personalization, Tech For more Media coverage: 
from Mashable! http://mashable.com/2011/11/04/eli-pariser-media-summit/?utm_source=feedburne...
Nine of the top 10 new fall TV shows on TVGuide.com‘s Watchlist were picked up for a second season, illustrating the platform’s success in predicting hits, said Christy Tanner, EVP and general manager of TVGuide.com.
Tanner, who spoke at Mashable‘s Media Summit Friday, provided a list of the shows, which include, in order: New Girl, Pan Am, Person of Interest, Terra Nova, Ringer, Once Upon a Time, Prime Suspect, Revenge, Unforgettable and Up All Night. Nine of the 10 shows have been given the green light for a second season, except for Pan Am.
The highest-rated among those shows and for all new shows for the week of Oct. 24- Oct. 30 was Person of Interest, which drew a 7.2 “live + same day” rating, which translates to about 8.3 million households. New Girl starring Zooey Deschanel (pictured) was on hiatus that week, but got a 3.5 rating when it last aired on Nov. 1.
TVGuide launched Watchlist in August. The free online service lets users search to see where they can find their favorite shows on TV or on other connected devices.
Though the service is designed for consumers, information about the most-engaged shows may have some relevance for network execs looking to find proof new shows are taking off. However, several others are attempting to do the same, including BlueFin Labs, Networked Insights and Trendrr.
Media Summit 2011
 We had a packed house in attendance for this year's Media Summit. Click here to view this gallery.
Presenting Sponsor: AT&T
More About: Bluefin Labs, Networked Insights, Trendrr, TV, tvguide.com For more Entertainment coverage: 
from Mashable! http://mashable.com/2011/11/04/tvguide-com-fall-tv-shows/?utm_source=feedburn...
Not a bad turnaround time, we have to say. Nary a month after revealing that HBO Go streaming would soon be pushed to Roku boxes around the known universe... HBO Go streaming has been pushed to Roku boxes around the known universe. As of now, Roku addicts can tap into unlimited access to over 1,400 HBO programs (that's movies, original series, sports, comedy, etc.), with one mondo stipulation: you have to be an HBO subscriber via some pay-TV company. Of course, HBO Go can also be accessed via your laptop, and you've probably got some form of HBO on-demand already, but look -- this is better. This is comprehensive. Use it, and don't ask questions. Capiche? HBO Go now available on Roku boxes, HBO subscription still required to take advantage originally appeared on Engadget on Fri, 04 Nov 2011 16:49:00 EDT. Please see our terms for use of feeds. Permalink | Roku Blog | Email this | Comments
from Engadget http://www.engadget.com/2011/11/04/hbo-go-now-available-on-roku-boxes-hbo-sub...
Media Summit 2011
 We had a packed house in attendance for this year's Media Summit. Click here to view this gallery. For many news organizations developing digital strategies, the conversation has moved beyond questioning whether Twitter and Facebook presences are necessary.
Instead, social media has become a driving force for reporting initiatives and is seen as imperative for content distribution. Now media companies don’t just want to have a presence on the social web — they want to make the most of it.
That’s why some newsrooms have hired social media editors and community managers to guide their approach to social media. Still, these roles greatly differ from organization to organization.
Anthony De Rosa of Reuters, Drake Martinet of AllThingsD, Katie Rogers of The Washington Post and I, on stage at Mashable Media Summit, will attempt to define what a social media editor is and where the role is headed.
We’re bringing the panel to you via the live blog below. Follow along for quotes and commentary from Mashable editors on the ground at the Media Summit.
Image courtesy of iStockphoto, Goldmund
More About: community, journalism, News, reporting, Social Media For more Business coverage: 
from Mashable! http://mashable.com/2011/11/04/social-media-news-live-blog/?utm_source=feedbu...

For the past 16 years, Harvard Business School has hosted the Cyberposium, the world’s largest MBA technology conference. Organized entirely by current MBA students and the TechMedia Club, the conference is designed to unite past, present and future business leaders, all while facilitating conversation centered around technology and its impact on business and society. From CEOs, to analysts, to budding entrepreneurs, the conference draws nearly 1,000 attendees from a variety of backgrounds every year. This year’s theme is “Sky’s The Limit,” encompassing the rapid rate of tech innovation, the growth in cloud computing and the increased valuation of startups. With three keynote speakers, including Brad Smith, president and CEO of Intuit, Katie Mitic, director of platform and mobile marketing for Facebook, and Jack Tretton, the president and CEO of Sony Computer Entertainment America, there is a lot of be learned on high tech and new media at tomorrow’s event. On top of the three keynote speakers, there will also be twelve panel discussions focused on four different topics: consumer web, digital media, enterprise and mobile. Panelists include representatives from up-and-coming start-ups like Birchbox, as well as market leaders like Google, and they’ll be touching upon various ideas from the future of online advertising to the evolution of social. We are specifically looking forward to these panels:
Evolution of Social
Social networking continues to change as user engagement increases and the number of friendships and ancillary web applications explodes. New models such as micro-networks and enterprise-networks are already gaining traction. How will we interact differently with social networks going forward? Which players are best positioned to benefit?
Companies: GroupMe, Highland Capital Partners, Google, Sonar
The Future of Online Advertising
New and powerful online advertising models are opening up. Social advertising is competing with search, web video ads are competing for TV spend and browser tracking is becoming the norm for enhanced targeting. How are advertiser’s mindsets changing and what are the largest near-term opportunities in this ecosystem? What threats will slow future growth?
Companies: Lightbank, Greystripe, Google, Digitas, AOL
Online Video
Web video is becoming mainstream and the trend of cord-cutting has already started. How will traditional studios and cable networks survive the shift without sacrificing revenue? Will cable operators or emerging digital content aggregators ultimately dominate web video distribution? How will web-enabled televisions impact the ecosystem?
Companies: Boxee, Ustream Inc., Sony Network Entertainment, Entreprenuers Roundtable Accelerator, NBC Universal
Mobile Payments
Mobile payments are making the leap from E-Commerce into physical retail. Services like virtual wallets, shopping assistants, mobile self-checkout and dynamic couponing are gaining traction. Which competitors are moving toward critical mass and which aren’t? How will partnerships contribute to a platform’s success and who will extract the most value?
Companies: Intuit Inc., LevelUp, AisleBuyer, Where, MoreMagic
Breakfast and registration kicks off tomorrow at 7:30 a.m., with the first scheduled keynote speaker, Brad Smith, beginning his talk at 8:30. For a full schedule of events, you can click here, or, if you have a question you’d like to ask one of the speakers or panelists before the event, you can do so by visiting the Cyberposium’s Pigeonhole. BostInno’s own Sliggity will be there for a part of the conference tomorrow conducting interviews, making friends and just being Sliggity. So go say hi, tell him what you’ve learned and give him something to write about.
from BostInnovation.com http://bostinnovation.com/2011/11/04/tomorrow%e2%80%99s-cyberposium-17-sky%e2...
Media Summit 2011
 We had a packed house in attendance for this year's Media Summit. Click here to view this gallery. Social and digital media have an increasingly strong influence on how people consume content of all types. Nowhere is that more apparent than the world of television, where viewing habits are being deeply impacted by digital. From talking about TV shows on social media sites to consuming online video content to so-called “second-screen” experiences that marry secondary computer- and mobile-based content with what’s being broadcast, media outlets are pursuing social TV strategies in a big way.
Recent studies also indicate a strong correlation between online buzz and TV ratings. Yet, the concept of social TV is still in its infancy and best practices are still emerging. What does the future hold for the television space?
Mashable Entertainment Editor Christina Warren is joined on stage by panelists Alex Iskold, founder and CEO of GetGlue, Jesse Redniss, VP of digital at USA Networks and Tom Thai, VP of marketing and business development at Bluefin Labs.
Join our live blog below to follow the action with Mashable editors!
Image courtesy of iStockphoto, CostinT, iStockphoto, subju
Presenting Sponsor: AT&T
For more Entertainment coverage: 
from Mashable! http://mashable.com/2011/11/04/the-future-of-social-tv-at-the-mashable-media-...
Google "is considering a plan to offer paid cable-TV services to consumers," the Wall Street Journal reported on Friday. Google recently hired former cable TV executive Jeremy Stern, who is reportedly leading talks with media companies. But a Google cable TV service is still only a possibility. "Google has discussed distributing major TV channels from companies like Walt Disney Co., Time Warner Inc., and Discovery Communications Inc. as part of the video service, though the discussions were exploratory and no final decisions have been made," the Journal wrote.
A cable service would be separate from the Google TV, which is comprised of software and hardware to stream YouTube and other Internet content to the television screen. Google has been known to bring numerous speculative projects to market, too, only to kill them off when they fail. We're still waiting to hear what Google's plans are for SageTV, which Google purchased for its DVR and Slingbox-like capabilities. But given Google's reliance on advertising money, television could be an important market for the company after all. Still, competition will be robust; Apple, which already has its own Apple TV media streaming device, is rumored to be expanding its own push into the television market as well.
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from Ars Technica http://arstechnica.com/gadgets/news/2011/11/google-ponders-cable-tv-offering....
Raising seed money for consumer startups might be getting a little easier here in Boston. A new seed stage venture capital fund just emerged from former Polaris partner Mike Hirshland. Hirshland left Polaris back in September to start the fund and unveiled Resolute.vc today in a blog post.
I’m thrilled to announce that my new firm, resolute.vc, is incorporated, open for business, and has a live website — the name is the url. Please come learn about us! Much, much more to come…
According to the sleek new site Resolute.vc is looking for “extraordinary entrepreneurs, provide them seed capital, and do whatever we can to help them succeed over the course of their careers.” The new fund will invest as little as $50k and as much as $750k in initial funding. It looks as if they like to be the lead investor in the seed round and no like “headless” rounds. The total size of the fund is also unclear and it looks like it will focus in three cities, San Fran, New York and Boston. Resolute.vc appears to just be run by Hirshland, but he has lined up a stacked group of advisors and listed a bunch of big names as under “entrepreneur’s roundtable.” Hirshland led Polaris’s investment in notable companies including Automattic (WordPress), Quantcast, Q1 Labs (acquired by IBM), Six Waves/Lolapps, KISSMetrics, Formspring, BlackArrow, Thing Labs (acquired by AOL) and Mail Bypass. Hirshland also sourced Sticky Bits, whose founders went on to restart the company as Turntable.fm.
from BostInnovation.com http://bostinnovation.com/2011/11/04/new-seed-stage-fund-in-boston-debuts-fro...
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