Filed under: reader

Learn to Practice “Intentional Neglect” to Ditch Unimportant Tasks and Recover from Workload Overload [Productivity]

Having more work on your plate than hours in the day is nothing new for most of us, but the key to managing our workload is, sometimes, to learn what can fall off and what needs immediate attention, and let the unimportant work slide, whether we have explicit approval or not. Former CEO (and current Chairman of Thomas Nelson Publishers) Michael Hyatt describes this as "intentional neglect," an essential part of triaging your workload. More »


from Lifehacker http://lifehacker.com/5880813/learn-to-practice-intentional-neglect-to-ditch-...

Why Hulu’s CEO Wants More Original Content


Just how important is original and exclusive content to Hulu? That was the question AllThingsD‘s Peter Kafka posed to Hulu CEO Jason Kilar on stage at AllThingsD‘s media conference in Laguna Nigel, Calif., Tuesday morning.

The company, a joint venture between NBCUniversal, Fox Entertainment and Disney, scaled investments in exclusive content and original series in 2011. With competition heating up with other providers of premium online video content — think Amazon Lovefilm, Netflix and, more recently, YouTube — one wonders how Hulu will differentiate itself going forward.

Kilar acknowledged that while it is important for Hulu to build up a healthy offering of original and exclusive programming, that isn’t the company’s primary focus.

“It’s important for us to differentiate the service and create content not out there right now, [to tell] stories that aren’t being told right now,” he said. “Consumers are asking for it … [and] it does build up heavy differentiation. But it’s not ‘the thing’ on our agenda; it’s part of it.”

As such, Hulu will continue to invest in partnerships that will allow it to serve programming consumers can’t get anywhere else. However, the company has no plans to become the next Lifetime or HBO, providing primarily original programming,.

“What we want to do is create a service that distributes content to customers,” Kilar said. “That’s the primary goal.”

For now, that’s about developing a solution that serves both content consumers and creators, one that makes premium video content available to consumers on as many connected devices and platforms as possible, and compensates content providers generously.

Hulu generated $420 million in advertising and subscription revenues in 2011, up 60% from 2010. The company plans to spend $500 million investing in content in 2012, including fees from existing licensing deals, Kilar said. He added that Hulu does not need to raise additional funding to pay for the content.

More About: hulu, Jason Kilar, Top Stories

For more Entertainment coverage:


from Mashable! http://mashable.com/2012/01/31/hulu-original-content/?utm_source=feedburner&u...

Who Is Your Most Valuable Twitter Follower? This App Will Tell You


There’s no reason to determine your virtual worth based solely on the number of people who follow you on Twitter — not when you can find the number of people who follow your followers, at least.

That’s what an app launched Monday promises to tell you, and along the way, it will also name your single Most Valuable Follower.

MVF was created by Aviary’s lead of business development and partnerships, Alex Taub, and Nerve Dating developer Michael Schonfeld. The pair developed the app for fun.

“We aren’t trying to turn this into a business,” Taub says. “We just wanted to build something people would want to try.”

The app plays perfectly into the inherently narcissistic practice of posting to social media. In my case, for instance, I have about 5,000 followers — which may sound like a lot, but it means I reach just .0005% of Twitter’s active monthly user base. Imagine my inflated sense of self-importance when I realized, however, that my followers have a combined reach of more than 12 million users. That means I can claim to reach more than one percent of the Twitterverse.

The app names your most valuable follower, or MVF, based on who in your following has the most followers. Mine is the main Mashable account, which has more than two million followers — meaning I took something of a shortcut to the 12 million followers-of-followers number.

You can make your MVF feel good with the app’s option to tweet a congratulatory message.

If you agree to do so, the app will also show you your 2nd through 5th MVF, giving you a chance to inflate their senses of self-importance as well.

Update: A large amount of traffic crashed MVF. The creators say they are working to put it back online soon.

Image courtesy of iStockphoto, matspersson0

More About: Most Valuable Twitter Follower, Twitter

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from Mashable! http://mashable.com/2012/01/31/most-valuable-twitter-follower/?utm_source=fee...

20 TV Shows With the Most Social Media Buzz This Week [CHART]

Even though President Obama didn’t much address tech or social media during the State of the Union, the event sure stoked the social media channels. Twitter alone saw 760,000 tweets related to the State of the Union. Additional social chatter propelled that number to 2.1 million mentions, according to Trendrr.

SEE ALSO: Obama’s State of the Union: Where Was the Tech?

Furthermore, CNN’s Florida Republican Presidential Debate socially outpaced all other ranked television shows by a long haul. But a couple of shows made the social TV cut for the first time, namely, American Dad and CSI: Miami. Care to explain, fans?

The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV.


Image courtesy of iStockphoto, narvikk

More About: features, Social Media, social tv, social tv charts, Trendrr, TV

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from Mashable! http://mashable.com/2012/01/30/social-tv-chart-1-30/?utm_source=feedburner&ut...

Twitter CEO: We’re Not Censoring the Internet


Twitter CEO Dick Costolo took the stage at AllThingsD‘s media conference in Laguna Nigel, CA, Monday evening to defend the company’s new censorship policies.

Twitter announced last week that it would begin censoring tweets in certain countries to comply with local laws. The move sparked outrage among many users, who gathered under the hashtag #TwitterBlackout and pledged to boycott the service on January 28.

But as Costolo argued on stage — and my colleague Josh Catone pointed out last week — Twitter’s new policies allow for greater freedom of speech on the platform. Previously, when a government demanded that Twitter remove a tweet or block a user, access to that content would be blocked from the entire world. Now, Twitter can hide the tweet or user from that individual country, but allow the rest of the world to see it.

“There’s been no change in our stance or attitude or policy with respect to content on Twitter,” Costolo said. “What we announced is a greater capability we now have. Now, when we are issued a valid legal order in a country in which we operate, such as a DMCA takedown notice, we are able to leave the content up for as many people around the world as possible, while still operating within the local law. You can’t operate in these countries and choose the laws you want to abide by.”

“Is there a way you could work outside the law? Say ‘Iran, we’re not going to censor?’” Kafka suggested.

“We don’t proactively go do anything,” said Costolo. “This is purely a reactive capability to what we determine to be a valid and applicable legal order in a country in which we operate. We’re fully blocked in Iran and China. And I don’t see the current environment in either country being one in which we could go and operate anytime soon.”

“We want to run Twitter as transparently as possible,” Costolo added. This is the actual thoughtful and honest approach to doing this.”

More About: AllThingsD, dick costolo, Twitter

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from Mashable! http://mashable.com/2012/01/30/twitter-not-censoring-dick-costolo/?utm_source...

Building Compensation Package Series (part 1): Startup Equity Compensation Framework 2.0

Let me start by saying that building a total compensation package is HARD! This is an extremely important component of business planning, but many executives end up “winging” it. Instead of taking time to do the math and some modeling, we just slap something together and pray our compensation structure won’t crumble.

For me personally, building an appropriate compensation package is a very hot subject, because I believe operations executives have tremendous impact potential by harnessing the power of well motivated and managed teams. Companies that take care of their employees rarely have challenges finding talent for their “constellations of stars” (see my article “Stars vs. Constellations – 3 Steps to Building Solid High-performing Teams”).

There are many “carrots” we use to incentivize our employees, but equity is one of the ultimate aces in our pockets. Run a quick search through sites like answers.onstartups.com, Quora, or others, and you’ll notice the equity question is a popular one. Nothing creates a heated conversation like bringing up equity! I have seen many companies fall flat on their faces when they attempt to put together proper equity compensation, even when they have the best intentions. I know I have made some mistakes too.

So where do we fall flat during equity compensation planning and how we can iterate for version 2.0?  First, we should stop hiding behind the “industry standards” copout excuse. Anyone who has put together options/grants plans knows that it’s easier to locate the Holy Grail than to find these “standards” by region, industry, functional area, and role.  Why?

  • Sub-100 employee companies, which encompass most of our startups and emerging companies, represent 5.7MM US businesses and employ 40MM people. Imagine the reporting burden and centralized effort that would be needed to collect all the information from these companies.
  • Even if you scaled the data collection down and arrived at a somewhat acceptable sample size for the data to be credible, I highly doubt most reports would bother with the full compensation structure details. How many of you have put all the requested data into Harvard and other surveys just to get access to the data? Many of us may put in the bare minimum just so we can get access. Garbage in = garbage out.
  • Maybe you can get some semi-decent equity compensation data if you are backed by VCs with an extensive portfolio of companies in your industry, but I doubt they would share that with the rest of the world.

Then there are those of us in pre-B round companies on our proverbial high horses and self-erected pedestals (yes, founders, I am looking at you).  Don’t forget that founders would be alone in coffee shops for years and years without a team of talent that chooses to invest in their vision. Our first 15-20 employees are not just employees; they are “junior co-founders”. Companies that have not changed the business model and/or have not hit some really bad times are as rare as jackpots. Yet we plan out equity compensation as if our businesses will only go in one possible trajectory – the “hockey stick”. Early employees are jumping on the grenades for us – stop being cheap bastards and take care of them! Their “risk premium” is always higher than most of us are willing to admit.

So now that we got the elephants out of the room, let’s get down to business!

Equity compensation framework 2.0

I highly stress the iterative nature of this framework. As a founder you may start with something really simple to just get you started. That is fine, but you need to build out the plan and related details stage by stage, step by step. We shall crawl, then walk, then run.

Let’s start with where there is no need to re-invent the wheel:

  1. Everyone vests and everyone has a year cliff! Yes, that includes founders. Four year vesting with a one year cliff and then monthly vesting – simple, clean, fair. It usually takes four years for a company to build a repeatable and scalable model. Any employee who does not stick around for at least a year does not really deserve to share in the bounty.
  2. Equity should only be available until the company becomes profitable. The only caveat is that the company should be profitable for a full year. After the company is self-sustainable and profitable, we should switch to profit sharing.

Step 1.

Decide how much of the company should be owned by employees. Here is the 2.0 part: the total of the company owned by the employees should not be diluted. If you think this will be too extreme for your investors, and you don’t have enough brass balls/ovaries to show your investors the value of your team, then at least create predefined percentage points for each round of funding. And yes, investors put money to work for you (you know, insert the usual spiel here to appease them), but your employees are putting in their time, often take a ridiculously low “startup salary” for the impact they bring to the company, and are likely are sacrificing in many areas of their lives for you company. Grow a pair and stand up for your team! With every new funding round they are investing too, hence they should get additional options/grants.

Step 2.

Create two options/grants pools: Employee Impact and Company Milestones. Why am I separating the two? Because one is purely tied to the stage of the business (which can regress) and the risk premium of someone joining at that stage. The other is more of a bonus/celebratory reward.

Step 2(a).

For the Employee Impact pool, create employee bands based on when they joined and at what level they contribute.

Base bands:

  1. Junior co-founders – proof of concept to first paying customer stage
  2. Early team – first paying customer to repeatable business model (or product/market fit) found stage
  3. Execution team – repeatable business model to first year of profitability

Sub-bands:

  1. Non-founder C-level executives
  2. VPs and directors
  3. Managers and senior individual contributors
  4. Junior individual contributors

Step 2(b)

For the Company Milestones pool, you will need to define your most important goals. Some that I find extremely crucial are:

  • Reached X paying customers (you should do several levels of this)
  • Major profit margin increase (e.g. 10% margin is not 40% margin)
  • Major sales number increase (e.g. $1MM in sales)
  • Round of funding “top-ups”

Here is a quick illustration of what the plan might look like in a chart.

Startup Equity Compensation Framework 2.0

(Planned) Step 2(c)

For the 2.1 iteration I am working on adding a third pool called “Market Discount/Salary Concessions”. I believe we need an easier way to grant options to those willing to help the company conserve cash by taking bigger salary concessions. This should really be a formula that is built into our compensation plan spreadsheets.

Hopefully this post will set you on a more structured path when setting up the total compensation plans. My next post will address the cash compensation portion.

If you have time, I highly recommend viewing this full video on Maslow’s Hierarchy of needs I often mention in this blog when analyzing the motivations of our employees.

Enjoy!

from The Operations Guy - Apolinaras "Apollo" Sinkevicius http://theoperationsguy.com/building-compensation-package-startup-equity-comp...

Giants? Patriots? Mobile and Social to Win Super Bowl XLVI


The New York Giants and New England Patriots face off for gridiron glory this Sunday in Super Bowl XLVI. But the game’s real winners could be social networks and mobile technologies — as well as the marketers who best leverage those platforms.

A look back at how fans engaged with last year’s game provides an interesting insight into the huge role that social and mobile now play in people’s Super Bowl experience. The analysis comes from a recent study by digital marketing agency iProspect, which has worked with a list of sports-related clients including Adidas, Under Armour, Dick’s Sporting Goods and Finish Line.

Dawn Zencka, iProspect’s vice president of strategic insights, connected with Mashable to go over some of her team’s findings and dissect a bit of what it all means. But first, here are some of iProspect’s numbers that most jumped out at us:

  • 61% of Facebook users who identified as Super Bowl fans posted status updates during the game in 2011.
  • 28% of users who identified as fans directly chatted or messaged with friends.
  • On Twitter, the record for most sports-related posts per second was broken six times, culminating at game’s end with 4,064 tweets per second.
  • Overall, last year’s Super Bowl generated more than 4.5 million tweets in six hours.
  • In the United States, Twitter traffic during the game increased by 50% over the previous day.
  • 2011 Super Bowl ads have been viewed more than 360 million times online.
  • 39% of Super Bowl related searches from mobile devices in the week surrounding last year’s game came on Super Bowl Sunday itself.
  • Traffic to Yahoo‘s mobile homepage jumped by as much as 34% over normal during breaks in the action.
  • Sports-focused mobile traffic on Yahoo jumped by as much as 387% over normal during commercial breaks.

“The point is becoming that there’s a much bigger opportunity than just buying ads during the game itself,” Zencka said.

With 30-second Super Bowl slots going for $3.5 million this year, Zencka said, brands may want to get more value for their money by finding ways to target fans’ heavy mobile use and social presence. Examples could include commercials that spread virally on YouTube in addition to their broadcast slots, as well as marketing campaigns that encourage simple consumer interaction.

“People have to do something while the teams are in the huddle or during timeouts, so their phones are a good activity,” Zencka said.

Facebook and Twitter have been recognized for some years now as conversation hubs during major live events like the Super Bowl and Academy Awards. But with mobile tablets and smartphones proliferating as consumers’ tech of choice, Zencka said that marketers will “absolutely” need to think beyond broadcast more and more.

“As we see the growth in mobile devices continue, it’s going to be very interesting to see how it all plays out with marketers getting more savvy,” she said.

How do you think brands can best leverage sports fans’ mobile and social emphasis? What are some of the best campaigns you’ve seen to date? Let us know in the comments.

More About: Facebook, Mobile, Super Bowl XLVI, Twitter

For more Business coverage:

from Mashable! http://mashable.com/2012/01/30/mobile-and-social-to-win-super-bowl-xlvi/?utm_...

Kill the Competition with Collaboration

There has been a lot of discussion of late in the media, at conferences, and at my own speaking engagements about the merits of West Coast vs. East Coast and large vs. small.  To paint with a broad brush, the West houses our technology giants – Google, Microsoft, Intel, Facebook – and the East hosts an ever growing list of small, innovative start-ups, most probably hoping to be acquired by the aforementioned power houses. But if you were to take out your smart phone while waiting to be seen by your doctor, almost every small piece of technology – from microchips to the software your doctor uses to track your diagnosis – was most likely made right here in Boston.  We have the know-how, it’s time we start utilizing it.

I’d like to encourage a shift in how we think about competition, big vs. small, and a start-up’s end goal.  It’s time we move away from the standard behemoth corporation business model, and look more towards building ecosystems of like-minded small business to support innovation, discovery, job growth and economic stability.

Tech incubators and collaborative workspaces are becoming increasingly popular in Boston and similar markets like Austin and Raleigh, NC.  This new way of building a business is the ground work for further collaboration and idea sharing amongst companies with similar ideas and even products – co-opetition if you will.

Since my last article here at BostInno, I had the great privilege to sit down with Joi Ito, the new director of MIT’s Media Lab during a Fireside Chat put on by MITX.  The lab applies an unorthodox research approach to envision the impact of emerging technologies on everyday life, and with Joi at its helm; I’m sure it’s bound for some shocking innovations in the next few years.  To date, the Media Lab is responsible for the founding technology behind iRobot, One Laptop Per Child and Blue Fin Labs just to name a few.

It was during this chat (video can be found at Digital Influence Group) that I realized ecosystems of collaborative companies will soon displace the monopoly business structure we’re currently used to.  It’s the cooperatives and ecosystems that are formed around an idea, where everyone involved can benefit, that drive true growth.  Small, more nimble businesses often drive breakthrough technologies but are then quickly bought up by larger corporations that don’t have the ability to move quickly, or are hindered by a lack of collaboration.

On the opposite side of the spectrum is a company that these ecosystems should be modeled after – ARM. To put it simply, ARM creates IP (Internet Protocol) for mobile devices and then licenses that knowledge out to partners who become the designers and manufacturers. These partners include Canonical, Marvell, and GLOBALFOUNDRIES. This collaborative ecosystem allows for a great deal of creativity, diversity, discoveries and, at the end of the day, a higher profit business.

I’m very bullish on this approach working well in Massachusetts.  We are on the cusp of next big wave of technology growth like we saw in 1995-1996.  We have a real opportunity to solidify ourselves as an epicenter for the next generation of life-altering technology brands that will fuel the region for years to come. If you don’t believe we are on the next big threshold in Boston take a look at the stats below:

 Recent unemployment rates for metropolitan areas (as of November 2011):

Boston-Cambridge-Quincy, MA 5.7%

San Jose-Sunnyvale-Santa Clara, CA 9.2%

United States 8.2%

Our region has one of the lowest unemployment rates in the country.  Much of this is fueled by our deep entrenchment in healthcare and life sciences, as well as a new wave of emerging businesses that are simply thriving in their respective industries.  Again, we are on the cusp.

When you get down to the bottom of it, Boston does house some of the world’s largest and most successful companies, including Staples, Raytheon, ACI Worldwide, iRobot and many more that can go head to head with Silicon Valley’s biggest and baddest.  But we’re also in the unique position to change how business is done and begin to collaborate within these ecosystems that inspire much of today’s ground breaking technology, bio-tech and life sciences advancements. And most importantly, the exciting new companies hatching from this market have the potential to drive our region to a level of superiority we have not seen since the late 1990’s.  It’s going to fun to watch it unfold and contribute to its success.

Editor’s note: Larry Weber, founder and chairman of W2 Group, writes a monthly column for Bostinno, Larry’s Digital Hub. 

from BostInno http://bostinno.com/2012/01/30/kill-the-competition-with-collaboration/

Swole.me Automatically Plans Your Meals Based on Your Dieting Goals [Webapps]

One of the hardest parts of dieting is figuring out what you can actually eat. Swole.me is an app that figures out your meals for you. You simply tell it your calorie goal, what meals you want to eat, and what foods you want to include in those meals and it'll generate a plan in seconds. More »


from Lifehacker http://lifehacker.com/5880653/swoleme-automatically-plans-your-meals-based-on...

6 Ways to Give Your App a Leg Up on the Competition


Paul Baldwin is the chief marketing officer of Outfit7 Inc., a subsidiary of Out Fit 7 Ltd, the leading entertainment app developer. Paul has more than 17 years of experience developing, marketing and monetizing digital entertainment content.

Spend a few minutes browsing through both the Android and Apple app stores and it’s easy to see the fierce competition for user attention. The number of apps has grown to more than 1 million, each vying for downloads and market share.

The app development world is still very top-heavy, with a very small percentage of developers controlling the majority of downloads and revenue. But that in no way means that a newcomer can’t build a successful app that captures the hearts and minds of consumers, and becomes the next big thing.

Since the app stores themselves control which apps are elevated and highlighted, how can you ensure your app gets time in the spotlight and the attention it deserves? Here are six tips drawn from experience.


1. Focus on Product


The best way to get your app noticed is to build a unique and engaging product. Although that’s an article all on its own, let’s sum it up in a few key points.

Know your exact market and who you’re competing against. This will help you understand your target user — what he expects and likes and who else is offering apps to him.  

Great apps are also usually the first in their category, or apps that completely reinvent existing categories. A big sign that you have a great app is when you start seeing copycat apps. Embrace them and use them as motivation to continue.

Another element that great apps have in common is fun. You want to make your app something that users will come back to again and again, rather than a one-time, disposable thrill. Whether that means creating lovable characters or tapping into the human desire to compete, remember to deliver fun the first time and every time after.

Also, great apps are simple. No user guides should be necessary to participate, and there should be nothing to “figure out” from a user standpoint. They are intuitive and immediately easy to grasp.

Finally, the last big hallmark of a phenomenal app product is the ability for users to make the app personal through customization features. Today’s app audience is constantly wondering what’s in it for them. Allow them to make it theirs and they’ll more likely become instantly enamored.


2. Allow Users to Engage Others with Your App


These days, more developers are using social media as part of the app as a major key to its success. Your customers’ word-of-mouth multiplies your network a hundred times over without costing you a dime, so be sure to put mechanisms in place that allow users to talk about the app and share experiences with friends.

For example, if your app enables users to create fun videos, make sure they can share those videos with others. This type of direct experience sharing will go a long way in spreading the word about your app.  

Caveat: Don’t “over-viralize” your app with too many social features that don’t make sense.


3. Get Media and Blogger Attention: Make It Simple


Media attention and especially reviews of your app can really help to spread recognition. To get that kind of attention, though, you have to have a solid app to begin with, a great story around your app, and it absolutely must be easy to talk about.

The tendency is to come up with the most ingenious, compelling app, filled with loads of features but none that really stand out. This is called “feature creep” and usually spells disaster. Remember, the launch is just the beginning. Successful apps are always adding new content months after launch. If reporters and bloggers (and users for that matter) have a hard time explaining what your app is, what it does or why they like it, they’re less likely to talk about your app. Keep version one simple.

To make your app easier for media to cover, provide materials like press kits, beta codes (if necessary) and reviewer guides. It also helps to identify technology and pop culture trend stories that your app can fit into.


4. Continue Your Marketing Efforts


When your app launches, you’ll definitely want to have a marketing strategy in place to seize your launch window of opportunity, but it’s also important to continue marketing long after launch.

Many developers find pre-launch strategies helpful for grabbing attention. This includes creating a “coming soon” page that teases your app a bit, collecting emails for those interested in the first look, and even extending first invites to target publication audiences.

Make sure you exhaust every “co-marketing” opportunity out there with other app developers. Some major publishers will trade their app installs for your app installs. Everybody is in the same boat, in the same huge ocean of apps. You might be surprised to find that other developers are more than happy to participate in reciprocal marketing.

The important thing to remember is that app marketing windows are perpetual, meaning you should establish marketing vehicles that you can trigger at your discretion over long periods of time. That means plan, plan, plan.


5. Use Analytics 


When developing apps, you have all kinds of data at your fingertips to evaluate how your app is being received. Use analytics to monitor your ranking and as a marketing tool.

Become a student of the Android and iOS category rankings (e.g., entertainment vs. games). Each category has its own nuances for determining “top” rankings, so be sure to evaluate each one. Understand why the app moved up in the rankings in order to iterate and improve your own ranking over time. Additionally, if you have a good sense of what is moving the bar for your app, you can also learn from what the top developers are doing.

More importantly, in my opinion, is that you leverage the wealth of analytics available from your app to make your app better over time. Not only will the data help you iterate and improve your app from a technical standpoint, but it will also allow you to create the right content to which users connect. Once the app is live, analyze the data to update your release schedule and product roadmap.

You can also learn when your customers are willing to “rate your app” or be pitched another app in your portfolio. Analytics can shed light on how frequently you should attempt to cross-sale or suggest another item for purchase.


6. Prepare for Success


This tip may seem a little strange at first — who wouldn’t be thinking about success? But in reality, many apps start strong then fade and fizzle. Preparing for success is as much about your product as it is about the team behind it.

It’s crucial to structure your team in a way that supports hyper growth. It’s good to rely on a more fluid and dynamic network of expertise and project teams than a rigid structure.

Think of your app as a brand that will enable you to leverage brand extension opportunities. Build your apps to welcome future cross-promotion opportunities, rather than intrusions on the user experience.

The best way to prepare for app success is to constantly focus on keeping your users engaged. Give them more than just product updates once they’ve downloaded and become fans of your app. Give them instant fun, addictive experiences that they will want to share with friends.

Whatever your secret sauce is or has been, be sure to nurture it to keep your users wanting more — and deliver your app in a way that surpasses user expectations.

Image courtesy of iStockphoto, svariophoto, Flickr, ItzaFineDay

More About: android, apple, contributor, developers, features, Marketing, Mobile, mobile apps

from Mashable! http://mashable.com/2012/01/30/app-competition-tips/?utm_source=feedburner&ut...