A near-future prognosis for television: surprisingly strong, driven by more control
Television remains at the center of American life, and whatever threats exist from outside the realm of the Great BoobTube, those threats (including the Internet) are not making huge dents in TV consumption patterns. In fact, technologies like the DVR and on-demand services appear to be gaining momentum, largely making up for declines in live TV consumption.
This is hardly a surprise. Television isn't dying—it's continuing to post strong viewership numbers (and we know that Nielsen and the like capture only a portion of the real audience). The data we have, however, makes it clear that audiences are changing the way they relate to TV. Companies that figure out the best way to service viewers' various demands—better content, served up when they want it, and viewable where they want it—will reap the profits.
Read the comments on this post
from Ars Technica http://arstechnica.com/business/news/2012/05/a-near-future-prognosis-for-tele...