« Back to blog

ABC News Taps Bluefin Labs for Social Media Analysis in Upcoming Election

ABC News has enlisted the help of Boston based Bluefin Labs for their coverage of key nights during the upcoming election season according to an article on MediaBistro.com. The two companies will be able to accurately measure the sheer weight and volume of how people, viewers like you and I, react to television coverage of the 2012 election based on the things we post on our favorite social media platforms.

Here’s a bit from the article that will explain what the collaboration means:

“Bluefin Labs technology…provides a real-time view into social media conversations about TV – volume of social buzz, topics of conversation, sentiment and trends. This technology allows ABC to tap into voters’ reactions and bring TV viewers into the conversation like never before.”

According to the article, ABC will utilize social media posts and comments, analytics and data visualizations in addition to their regular coverage of Super Tuesday, the presidential and vice presidential debates, the Republican and Democratic conventions, Election Night and the inauguration.

This could ultimately make social media every bit as important to ABC’s coverage as the election itself. No longer will the anchor have the only word.

As we’ve seen in just the past two weeks with the Grammy Awards and the Super Bowl, Social TV is the norm now. We are a two-screen nation. We tweet while we watch and vice versa.

Politicians can dwell on the black skies all they want. We live on a different cloud.

from BostInno http://bostinno.com/2012/02/15/abc-taps-bluefin-labs-for-social-media-analysi...