Bluefin Labs: The Oscars Fall Flat When it Comes to Social Media [Infographic]
Editor’s note: This post was originally published on InTheEmpire – a Streetwise property launching in New York City in the coming weeks. For more info follow Will Wei on Twitter.
Powered by a wardrobe malfunction from a certain Bronx-born celeb, last night’s Oscars garnered a seemingly robust 3.8 million Tweets, Facebook status updates, and other social media comments, according to Bluefin Labs (via Peter Kafka of All Things D).
Sure seems like a lot, but when you compare that 3.8 million figure to the Super Bowl’s 12 million social media comments and the Grammys’ 13 million, the Oscars fell flat on its shiny golden face.
MIT’s very own Bluefin Labs, which measures “social media conversations about TV,” says that social comments about the Oscars went up by 293% this year, which still pales in comparison to the Super Bowl’s 580% increase and Grammys’ 2,300% bump.
The good news is that the Oscars’ social media presence jumped up by a ton. The bad news is that it’s not keeping up with the other big annual live television events. The social media peak for the Oscars came at about 11:30 pm, when Meryl Streep won the award for Best Actress and The Artist won Best Picture.
That’s a telling sign as to why the Oscars didn’t dominate Twitter and Facebook as well as the Super Bowl and Grammys did. Meryl Streep won again? Yawn. The Artist got Best Picture? Who’s this artist guy?
There were no surprises and no drama this year at the Oscars — save for one nip slip, which didn’t ever register a, no pun intended, peak on Bluefin’s infographic below.
If you look real closely, you’ll also see that a certain four-letter word was trending on social media sites in relation to the Oscars. We’d like to think passionate Oscars viewers were Tweeting out messages like “F*ck no! Meryl Streep again!?”
