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#BrandBowl 2012 Ranks the Best and Worst Super Bowl Commercials, Watch them Online Here [Videos]

For many in the northeast, Super Bowl XLVI was so exciting that many of the commercials went unnoticed. But for those who were paying attention, they noticed a continuation of a similar trend: stellar productions from Doritos and Chrysler, two of the big winners in Mullen‘s Brand Bowl, hosted on Boston.com.

“This was truly a watershed year for social media and the Super Bowl,” said Edward Boches, Chief Innovation Officer at Mullen. “With nearly 200 million people on Twitter and two-thirds of all smart-phone owners using social media while watching TV, just about every brand built interactive elements into their commercials, knowing that the true measurement of success these says is immediate consumer reaction and long-term consumer engagement.”

Boston-based Mullen has been teaming up with Radian6 for the past four years to determine which Super Bowl ads are the most effective via an analysis of Twitter buzz, and once again Chrysler made it into the top three. This year, the two brands analyzed over 400,000 tweets to see which company made the most of the $3.5 million (or more) Super Bowl commercial slot.

Surprisingly, however, Honda and Acura, two companies whose ads were generating a lot of buzz during the week before the Super Bowl, didn’t do so well, coming in 12th and 19th, respectively.

Doritos hit it big with their crowdsourced “Crash the Super Bowl” model, which encouraged fans to submit their own commercials. H+M utilized David Beckham in his underwear to get the number two spot, while Chrysler called on Clint Eastwood’s inspiring rhetoric to mark a turnaround in the American economy.

Here, according to Mullen, is what you need to know about the best and worst of Brand Bowl 2012:

Top Scoring Brands

  • Doritos
  • H+M
  • Chrysler
  • Pepsi
  • Chevrolet
  • M+Ms
  • Budweiser

Most Positive Tweets

  • M&M’s (Sentiment +41%)
  • Best Buy (Sentiment +30%)
  • Doritos (Sentiment +29%)

Most Negative Tweets

  • Go Daddy (Sentiment -10%)
  • Cars.com (Sentiment -2%)
  • Lexus (Sentiment -1%)

Most talked-about brands (those with the highest number of overall tweets)

  • Doritos  (48,811 Tweets)
  •  H&M (44,031 Tweets)
  • Pepsi  (39,765 Tweets)

Least Effective Brands (those with a combination of low volume of chatter and low positive commentary)

  • Cadillac (Tweets 345) (Sentiment +2%)
  • Century 21 (Tweets 520) (Sentiment +6%)
  • Lexus (Tweets 922) (Sentiment -1%)
  • CareerBuilder (tweets 1001) (Sentiment +5%)
  • Hulu (Tweets 1191) (Sentiment +10%)

Highest number of negative tweets

  • Go Daddy (Sentiment -10%)
  • Cars.com (Sentiment -2%)
  • Lexus (Sentiment -1%)

Most Volume of Tweets (The most talked-about brands (those with the highest number of overall tweets)

  • Doritos (48,811 Tweets)
  • H&M (44,031 Tweets)
  • Pepsi (39,765 Tweets)

Here are some of the best of the best Super Bowl ads from 2012:

#1 Doritos

#2 H+M

#3 Chrysler

#4 Pepsi

#5 Chevrolet

#6 M+Ms

#7 Budweiser

from BostInno http://bostinno.com/2012/02/06/brandbowl-2012-ranks-the-best-and-worst-super-...