Connecting With Consumers – TV Ads That Got People Tweeting
If you’re new to our social TV blog, welcome! This post is part of our weekly Top 10 Trending Ads series, which ranks brands according to how many tweets their commercials received in the last week.
This week’s Top 10 Trending Ads chart has a bunch of familiar faces: Target is the reigning champ for the second week in a row, with its commercials garnering over 13K tweets – but Sun Drop is back and nipping at its heels! Foot Locker holds steady at #3, as its humorous campaign with NBA stars continues to air.
Bluefin’s technology allows us to see exactly where and when a commercial airs. In Signals Brand Edition, we use color-coded visualizations to display ad campaigns over time. When you compare ad airings to social chatter in our platform, a fascinating view of the social TV world emerges – one that’s all about brands, instead of shows.
I was curious to see how Sun Drop ad airings compare to those of Target and Foot Locker, so I did some investigating. Last week, Sun Drop aired 2 creatives 204 times. Target aired 3 creatives 418 times, and Foot Locker aired 10 creatives 442 times. So even with half as many airings, Sun Drop engaged consumers enough to tweet 12,573 times – almost twice as much as Foot Locker!
What’s even more interesting is that Sun Drop has only aired 3 different creatives since June 1. You’d think consumers would get tired of seeing the same ads over and over again, and thus stop tweeting about them…but that hasn’t happened yet. This would seem to say that in social TV, quantity certainly isn’t everything – commercials must provoke the consumer to comment.
from BostInno http://bostinno.com/channels/connecting-with-consumers-tv-ads-that-got-people...