« Back to blog

Facebook Wants to Be the ‘Second Screen’ of Election 2012 Coverage




Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a "second screen" for political coverage.

The new experience, "America's Choice 2012," will encourage Facebook's 160 million U.S. users to share their political views through an app, buzz measurements and surveys. The two companies will aggregate users' sentiment and CNN will incorporate the findings into its coverage.

"Each campaign cycle brings new technologies that enhance the way that important connections between citizens and their elected representatives are made," said Joel Kaplan, Facebook's vice president of U.S. public polic…
Continue reading...

More About: cnn, election 2012, elections, Facebook, mashable video, Politics

from Mashable! http://mashable.com/2012/07/09/facebook-cnn-election/?utm_source=feedburner&u...