How We Shared Media in 2011 [Infographic]
So, it turns out we use the internet to share things. A lot of things to be exact. Clearspring, a Washington, DC-based company shows us exactly what was passed around the internet this year and just how it was shared with some fancy looking graphics to boot.
Clearspring owns the sharing platform ‘AddThis’, which you’ve almost certainly scene if you’ve visited a website in the past two years. Given that AddThis is on over 11 million sites, there’s a lot of data to be collected. Here are some of the most interesting things they found from 2011.
Facebook Owns Web Sharing - Not too much of a surprise, but Facebook makes up over 52% of web sharing.
People Love Sharing News About Death, Especially When It’s Osama Bin Laden’s - 73% of the top 10 shares were related to death and disaster. Ad Age’s Simon Dumenco notes that 28% of AddThis shares this year were about Bin Laden’s death and came on May 1st and 2nd.
Google Kills It With Chrome, Not So Much with Google + – Google’s totally awesome browser surpassed Firefox this year in social shares by browser. If they follow the same trajectory, they’ll soon overtake Internet Explorer as the most social web browser…Seriously, who still uses Internet Explorer. Google + grew a ton this year with it’s Beta launch, but has plateaued.
Way More People Shared Stories About The East Coast Quake Than the Japanese Tsunami – This is just a good example that social sharing is not always proportional to the magnitude of the event. Need more proof? Kim Kardashian’s divorce was shared almost as much on the web as news about the Super Bowl. Gross.
Big Takeaway: Huge Growth in Mobile Sharing – 2011 was big for mobile shares as it grew by 6x this year. Expect to see this stat continue to grow as more and more people bring their obsession with Facebook and Twitter to their wireless devices. We saw the power of social media to make social change in the Middle East this year and I expect mobile sharing will soon dominate the way we share information. The Occupy movement alone caused a 217% spike in mobile shares in one day alone. Can’t underestimate mobile sharing’s importance moving forward.
from BostInno http://bostinno.com/2011/12/13/how-we-shared-media-in-2011-infographic/