Meet ProfitBricks, the Cambridge Startup Going After Amazon in the Cloud
Back in July, I wrote a post about Amazon’s cloud hegemony, wondering whether competitors could seize on its occasional outages to lure customers away.
Well, today Cambridge startup ProfitBricks has launched its new set of cloud services in an effort directly competitive to large cloud players like Amazon and Rackspace.
“We deconstructed cloud infrastructure down to its most basic elements and discovered there was a far better way to deliver the service,” said ProfitBricks’ Chief Executive Officer, Achim Weiss, in a release. “We ended up reinventing the architecture, which allows us to offer substantially better performance and a new level of flexibility in cloud infrastructure. Our platform allows ProfitBricks to offer unprecedented services at prices others cannot touch because of legacy design and built-in costs.”
The central innovation here is live vertical scaling, meaning the ability to add additional computing power and memory without a server reboot. ProfitBricks also offers by the minute pricing, rather than by the hour.
The company was founded in 2010 by Achim Weiss and Andreas Gauger, co-founders of 1&1, a web-hosting company now owned by United Internet, a German ISP. The company says it’s funded by its founders as well as by United Internet, and already boasts a team of 100. It is jointly headquartered in Cambridge and Berlin.
from BostInno http://bostinno.com/2012/09/10/meet-profitbricks-the-cambridge-startup-going-...