« Back to blog

Obama and Romney’s Promoted Twitter Trends Are Backfiring


The Republican and Democratic National Conventions have been a coming-of-age party for the practice of politicians and outside groups paying Twitter for nationwide promoted trending topics. Promoted trends cost upwards of $100,000 each -- but is that money being wasted by the campaigns?

Romney opened the floodgates with #RomneyRyan2012 during the RNC. Later, the Republican Party and a conservative PAC, respectively, bought #AreYouBetterOff and #16TrillionFail during the DNC as part of a counter-messaging campaign.

Thursday morning, the Obama campaign joined in with #Forward2012.

A decent chunk of the responses to each promoted trend have been exactly the opposite of what the bu…
Continue reading...

More About: 2012 presidential campaign, Democratic National Convention, Mitt Romney, Politics, Social Media, Twitter, US, barack obama, republican national convention


from Mashable! http://mashable.com/2012/09/06/obama-romney-promoted-trends-twitter/?utm_sour...