Simple Ways to Show Your Clients You Care

No matter what type of business you run, how many employees you do (or don’t) have, where your run your business, or how you run your business; at some point or another, I can almost guarantee you’ll have to work with a client. And since a happy client is one of the best ways to grow a business, it’s pretty important to keep your clients happy and more than satisfied with your services. Thankfully, with a little bit of effort, you should be able to rise above your competition and show your clients just how much you value their business. Here are a few ideas to get you thinking…
Provide REALLY good customer support.
I have found that over the years, the companies who I continue to do business with time and time again are those that provide really good customer support. Even if they aren’t the cheapest or the most well-known, I will be a loyal customer (and tell other’s about their service) if I feel like they actually care about me as a person and not just “another client”.
Also, as part of good customers support, make sure YOU initiate some of the conversations. Don’t always wait for them to come to you with a problem, but instead, go to them with a new idea, or just to “check in”.
Offer client-only discounts.
Offering discounts and promotions to the general public is a great way to get new clients, but I’ve found that offering client-only discounts is a great way to show how much you care about your current clients.
These discounts don’t have to be elaborate, but make it clear that the reason they are getting a discount is because you VALUE them and want to reward them for being such a great client.
Show interest in their personal lives.
This can be a little tricky, because you don’t want to seem creepy! However, if you’re able to learn a bit more about your client’s personal lives, it can speak volumes and really show that you care.
Ask them how their family is doing — especially if you know of an on-going illness, pregnancy, etc. Learn how many children/grandchildren they have as well as other details about their families. Ask them about their past — where are they from, what their was childhood like, etc. And most importantly, learn what they like and dislike, what their current interestes are, and what hot-topics you probably shouldn’t bring up!
Thank them.
This may sound super obvious… but when was the last time you really thanked your clients individually?
No matter what market your business is in, I guarantee your clients had a choice between several other companies they could have worked with… but they chose you. So make sure you properly thank them for making that choice.
Try to think outside the traditional thank-you notes too — give a donation to their favorite charity, send them a gift card to their favorite restaurant, send flowers, a gift basket, or even treat them to a fun activity. Of course, you would have to know a bit about their personal lives to make this work; but don’t you think they will remember you and your company a lot more than if you just sent them a generic card every year on their birthday!
There are plenty of simple ways to show your clients you care… and in my own experience, a little extra effort on your part could go a long way in growing your business. Not only will your happy and satisfied clients stick with your company, they will also have plenty of reasons to share your business with family and friends.