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Some Social(TV) Conversations

Back in October I went down to Atlanta for the "Social TV Event" held by @UserInsight a pretty cool research group that does user testing for Apps and websites among others.  Over the past year they have been doing a $500,000 research project into how social media affects consumer TV consumption.  

For this event they presented a lot of their data about the demographics of TV and SocialTV.  They dug into their data about which viewers are more likely to watch TV live, or time-shifted. They split up their demographics into personality types for people who chat on Twitter to friends, random strangers, or no one at all in particular.  For the "Social TV Event" they had guest speakers from several older and new companies in the SocialTV space including yours truly.

Some of the cool tech companies included at the event:

  • Yahoo's IntoNow product that listens to the audio "fingerprint" of a TV show to find the moment in a show someone is watching.  
  • SnappyTV which lets viewers take "clips" of the last several seconds of a show to share out to their social network.
  • Watchitoo: Which tries to make live online viewing of events and meetings more interactive.
  • Clearleap: Which enables video applications for multi-channel video programming distributors. 
  • And of course TweePLayer.  

We all got to show off some of our the cool things our products do, but what was even more interesting were the panel discussions about how we all are addressing the SocialTV marketplace from vastly different angles.

You can see one of the panels below with the TweePLayer curated social conversation right there ready for you to add your own comments, or you can go to our Social TV Event page for any of the panels.

 

 

 

 

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