The 10 Companies Behind All the Brands You Love
Most people know that the corporate world is heavily concentrated, with a shockingly small number of massive parent companies owning a huge share of the world. But it’s hard to keep track of who is who and who owns what. The graphic below is a nice visualization of that dynamic for consumer brands:
Just how concentrated is the business world? One analysis of 37 million companies found that the top 147 owned 40% of the total wealth. That’s nuts.
Just think about Cadbury. If you’re like me, you associate them with chocolate eggs and that’s about it. But they apparently own Dentyne, Sour Patch Kids and a bunch more and are in turn owned by Kraft. In some sense it’s a testament to the power of brands that most of us never consider this. Kraft wants you to associate certain feelings with Dentyne, and they don’t want those feelings to have anything to do with macaroni and cheese.
And the media world is no exception, as the infographic from a few months back (via FastCompany) shows:
from BostInno http://bostinno.com/2012/04/27/the-10-companies-behind-all-the-brands-you-love/
