« Back to blog

Tweet seats deserve to be booed out of the theater

Marketers, when they hit, can identify the seed of a product, service or organization and plant it in fertile soil where it will grow like mad. They can tease out the implications of the object they're charged with publicizing or find the motif that others are most likely to riff on. But when they fail, they can fail in the most mortifying fashion. All around the country, the marketing staff at theaters big and small are embracing the "youthquake" in the grooviest way I've seen in years. They are offering up "tweet seats" to the kids.

It is an operatically stupid idea.

Read the rest of this article...

Read the comments on this post

from Ars Technica http://arstechnica.com/gadgets/news/2012/03/tweet-seats-deserved-to-be-booed-...