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When Should You Go All-In on Your Startup? [VIDEO]

From bootstrapping his company, to raising a seed round last year, to his company’s recent $8 million A round, Neil Capel exemplifies the grit and hustle typical in successful entrepreneurs. Capel founded Sailthru, an enterprise software-as-a-service company that uses clickstream data to individually tailor marketing emails to each user, which Capel says will exponentially increase the lifetime value of a customer email address.

Check out our interview with Capel to find out how he went from a consultant at Morgan Stanley to founding a company that will soon be expanding globally and his thoughts on when you should consider going full-time on your startup.

This Venture Studio Classic was originally released on September 22, 2011.

Follow Venture Studio, in association with Mashable. The show is hosted by Dave Lerner, a 3x entrepreneur and angel investor. To join Venture Studio’s Facebook page, click here.


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from Mashable! http://mashable.com/2012/02/09/neil-capel-startup-video/?utm_source=feedburne...