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Why You Should Embrace Twitter Lurkers




Mashable OP-ED: This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

Please do not unfollow Twitter followers who are inactive, no matter how long it's been. There are many lurkers, searchers and readers who may never tweet, but still have a great deal of value.

What is that value? Well, there are active users on Twitter who dominate the conversation the way some dominate a cocktail party. Then there are those that don't. Although, they tend to stand out in other ways, particularly in numbers. For example, of the more than 100 million active users on Twitter, half log in daily, but only 60% have tweeted in the last month. What this should tell you is that so-called lurkers account for a large percentage of the average Twitter audience.

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from Mashable! http://mashable.com/2012/07/03/twitter-follow-lurkers/?utm_source=feedburner&...