« Back to blog

Yesware Announces $1M in Funding From Google Ventures & Foundry Group


Three weeks ago we told you about a new product launching that aims at simplifying email for salespeople. That company, Yesware, has just announced a $1 million funding round from Google Ventures, Foundry Group, Golden Venture Partners, Geoffrey Hyatt, Colby Wood, Mike Baker, David Cohen, Mike Dornbrook and Will Herman. Yesware is suite of productivity services – available for Gmail and smartphones – that provides email analytics, customizable templates and CRM integration to help salespeople close deals faster. Because salespeople are already familiar with CRM’s the new product works in conjunction with leading CRM platforms including Salesforce.com, Microsoft Dynamics, Oracle CRM, Highrise and others.

“Salespeople have huge goals, but no time. Yesware helps sales communicate more effectively and efficiently with their customers right from where they work – their email. And, by providing one-to-one email analytics, Yesware shows salespeople exactly how their messages are resonating in the marketplace,” said CEO Matthew Bellow in a previous interview. The analytics is a sticking point for this service, as salespeople spend an inordinate amount of time racking their brains on segmented sales campaigns. Now, the sales team can see what’s actually working.

Key features that are part of Yesware’s initial rollout include:

Integrated Sales Templates — Customizable email templates for every stage of the sales process — from prospecting to closing the deal — help salespeople communicate better and faster with customers. Sales managers can use Yesware’s template system to provide their teams with clear, consistent messages so the right language is always used when communicating with customers. Compared with retyping common email messages, salespeople using Yesware can save an hour or more of sales time every day.

Automatic Synchronization between Email and CRM Systems — Yesware makes it easy to update the salesperson’s CRM. When toggled on, Yesware automatically saves all outbound email into any leading CRM system. Entering customer replies into the CRM takes only two mouse clicks. Using Yesware, CRM compliance increases and enterprise data improves.

Activity-Based Reporting™ Yesware’s Activity-Based Reporting provides objective metrics on how individual salespeople build rapport with customers, how their communications resonate in the marketplace, and how each member of the sales team spends their time. Sales teams gain valuable insights on customer interest and objections, and on ways to improve the sales processes.

Email Tracking — With Yesware’s Email Tracking feature, salespeople can monitor the activity around their emails, including when and where they were opened and which device was used to open them. This gives the sales team crucial insights on the effectiveness of their message.

Yesware for Mobile Phones – Key Yesware reports, including Tracking, Activity, Priority and Team reports, are available on modern smartphones. Salespeople away from the office can see exactly when prospects open their emails. For salespeople with Android phones, Yesware offers a mobile application that allows users to send sales templates right from their handset.

Yesware for Gmail is free to individual salespeople. For sales teams, Yesware for Gmail is available on a per-seat subscription basis. Yesware for Android is available for a one-time purchase price of $4.99 via the Android Market.

via ifttt